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An Introduction to Dr. Charles Payet and Google+

I started on Google+ in the beta stage and was one of the first dentists to have a Brand Page. Google+ is my favorite social media platform, and during this Google Hangout On Air Series we will be covering the basics of how Google+ is different from other platforms, and why you need to be different here and what can you expect for your practice, and over what time. Through this series, my goal is to give the viewers and fellow Dentists a deeper understanding of Google+ and a solid foundation to get started on the platform.

Each week will feature a different Google+ expert [Sept 6th – Nov 8th]. For the full line up, please go here ➤http://bit.ly/GPlusLineUp

Hangout On Air Recap #1: Sept 6th, 2014

In this first Episode, I talked with Martin Shervington of Plus Your Business!, John Dietrich of GPlusGeek, and Suzanne Baracchini of Nine Yards Marketing. The panel discussed how your engagement on Google Plus influences Google search and allows your business to surface in Google Search.
Also discussed in this first episode:-

➤Google Plus Profiles and Pages
➤Google Plus “About” section and links.
➤How to find out if you have a page, claim and verify it.
➤How to get that “Pin” on the Google Map.
➤Google reviews and the role they play in Google search.
➤How to create a post and view engagement on the post.
➤How to take the link for your Google Plus Post and create a post on Facebook
➤And much more…….

Handy Dandy Resources:

❶ Plus Your Business http://www.plusyourbusiness.com – this is where you will find the Free QuickStarter resources in both video and pdf format. This will get you up and running on Google Plus very quickly and includes:-

•Google+ Tactics
•Google+ Management Tips
•The Key to Google Authorship [information about recent changes].
•Secrets of Social SEO
•Google Hangouts For Teams
•Free, leading edge 12 module video course on Google Semantic •Search with +David Amerland and +martin shervington

➋ +Plus Your Business! Community ➤http://bit.ly/PYBCommunity
Here you will find a world class team to cater to all Google+ needs for businesses small and large. The PYB team is there to guide and support you. If you have a question just ask!

❸ How to create a Google+ Review link that drops your patients right into your “Google Plus Review” dialog box on your Google Plus Page. Useful for collecting Google Reviews on your website, social media networks and in your “Thank you” or “Follow Up” Emails to patients.

Add the code ?review=1 to the end of you Google Local Page URL

h/t +Luis Galarza

❹ Use +Canva (www.Canva.com) to create professional looking images for your profile, Cover Photo and Social Media Posts. Pre-sized templates make it extremely easy.

Hangout On Air #2 – Sept 13th
Guest +martin shervington

How Google Plus relates to Google Adwords and Google Search
Martin will talk about re-marketing to people who visited your website, holding their attention and maintaining a relationship across the web.

The Biggest Social Media Marketing Event in Dental History

Seriously, this is no exaggeration! I am so pumped up about this, it’s simply incredible. What began as an innocent question, posed to a FB dental marketing group, has morphed into a star-studded line-up of Google+ expertise, the likes of which has never been assembled in dental marketing before. I have spent the last 8 months (starting in early 2014) learning from this gang, and what a difference it has made. From the bare basics, through an introduction to advanced ROI tracking, coaching on networking, web apps to boost your engagement in ways you can’t even imagine yet (these are tools used by Fortune 500 companies), to the future of Semantic Search, Influence Marketing, and Content, it’s all here.

My Guests

With no further ado, let me introduce you to this line-up:

Dr. Charles Payet (me) on Sat. Sept. 6th

I started on Google+ in the beta stage and was one of the first dentists to get a Brand Page. It took some time and lots of learning, but I’m now just under 6,000 Followers of my Profile and have grown my Page’s Followers from 132 to 450 in just 5 months. No doubt about it, Google+ is my favorite social media platform, and I’m going to show you why, as well as cover some of the basics of how G+ is different from other platforms, and why you need to be different here. What can you expect her for your practice, and over what time? What shouldn’t you expect? All that jazz, so that when my Guests dive in deeper, you’ll have a foundation.

Martin Shervington and the Plus Your Business Academy on Sat. Sept. 13th

Martin is a consultant, speaker, trainer and coach on all things Google+. As the community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together.

www.plusyourbusiness.com

John Dietrich & Lee Smallwood on NOD3x and Christine Degraff on Circloscope on Sat. Sept. 27th

Lee launched +NOD3x (http://nod3x.com) July ’12, an online application that visualizes individuals connections and engagements across Google+, YouTube, Twitter, Facebook, LinkedIn, Blogs and the wider web. NOD3x helps you find and connect with relevant people on the topics and in the locations you need. It’s free to sign in for Google+ and offers upgrade options to track Twitter, Facebook, news outlets, and is scalable from individuals to major corporations.

John is a social media manager, NOD3x evangelist, web developer and all around Google+ for business resource. Moderating both the NOD3x – Help, Support and Insights community on Google+ as well as the Google Plus for Small Business community keeps John uniquely positioned to help individuals and business develop with Google+.

Christine is one of the owners of Circloscope, an easy, powerful circle management tool that can help you clean up and manage your Google+ circles. Learn more at www.circloscope.com, as well as a music junkie, and half of the team of #TNTBootcamp, a live HOA series on Influence Marketing.

Mike Allton of www.SocialMediaHat.com on Sat. Oct. 4th

Mike loves to help small businesses and organizations that are interested in using the Internet more effectively. He provide a comprehensive set of consulting services, which include Social Media Management, Blog Coaching and Writing, HootSuite Training, Website Development, SEO and Internet Marketing.

Ronnie Bincer and Alexandra Riecke-Gonzales on the Disruptive Power of Hangouts on Sat. Oct. 11th

Ronnie Bincer, known as the Hangout Helper, is a coach, master trainer, and Google+ Trusted Tester. Every day he actively empowers entrepreneurs to harness technology and apply it to their own industries. Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online.

Alex is a communication graduate student, teacher, and I suppose what has come to be known as brand voicer. With an interest in all things communication, Alex has explored Google+ as both herself and the brand SEOWiSE, a brand that has fallen in love with the Google Hangouts technology so much so that we have taken it to a new level. Using third-party technology, Livestream, John Ellis of SEOWiSE has discovered a way to combine the live audience interactivity of Hangouts-On-Air and the production quality of network broadcasting.

David Amerland, expert and author on Google Semantic Search on Sat. Oct. 18th

David is an author and expert on many areas related to Google and Search, and he’s authored seven successful business books including the international best‐sellers: Google Semantic Search and Google+ Hangouts for Business. He has spoken to SEO professionals at SMX East (NYC) and SMX (London) on semantic search. His blog: http://davidamerland.com attracts over 50,000 unique visitors a month. His writing on SEO, social media and journalism appear on countless websites.

Stephan Hovnanian and Ben Fisher on Steady Demand on Sat. Sept. 20th

Stephan is a web strategist that distills the information around the Web about web design and online marketing into actionable plans that will help businesses build a better, smarter web presence. A specialist in Google+ strategy, Stephan is also the author of the Google+ Pro Tips series of e-books, and Director of Operations at Steady Demand.

Ben is the co-founder of a company called Steady Demand. We are solely focused on Business Brand Page Management on Google+ To put it simply, we do all the heavy lifting, writing, engagement, developing quality followers and we stay up to speed on social and search so you can focus on what you do best — growing your business. Ben has been doing SEO and Internet Marketing for companies since 1994, working with brands large and small.

(we’ll be taking the weekend of Sat. Nov. first off, as our office will be collecting candy for the Halloween Candy Buy-back program)

Ryan J. Rhoades of Reformation Designs on Repurposing Content on Sat. Nov. 8th

Ryan is the CEO & lead graphic artist at Reformation Designs, which is a company he started in Silicon Valley in 2011. He loves to connect with and interview other entrepreneurs and people who are doing everything they can to make the world a better, more hopeful place. Apart from the last 15+ years of graphic art experience, he is an author, speaker, creative consultant, and video guy.

Dr. Charles Payet: Wrap-Up Session with Q&A on Saturday, Nov. 15th

So after that many sessions, even with the opportunity to ask questions along the way, you will certainly have a lot more questions, and that’s what we’ll be doing today. We’ll have as many of our Guest Speakers on hand as we can, and I’ll answer what I can or moderate as needed. Hopefully we’ll have some people showing good results, too!

dental social media marketing

An Introduction to Dr. Charles Payet and Google+

Hangout On Air Recap #1: Sept 6th, 2014

The Biggest Social Media Marketing Event in Dental History

My Guests

Sign Up Here for Session 1 on Saturday, Sept. 6th at 1PM EST

Session #2: Martin Shervington and Plus Your Business on How to Boost Engagement on Sat. Sept. 13th at 1PM EST