Marketing

Ulti­mately, one of the pri­mary rea­sons for both intra­o­ral and extra­o­ral den­tal pho­tog­ra­phy is to “sell” our­selves and our abil­i­ties to patients, whether through print ads, web­sites, social media sites, photo books, before/after videos on YouTube!, etc.

As I dis­cuss through­out this site, your start-to-finish work­flow should be designed around mak­ing it quick and easy to do as many of those options as pos­si­ble.  After all, we’re den­tists, not pro­fes­sional mar­keters nor — in most cases — pro­fes­sional pho­tog­ra­phers who are adept at Pho­to­shop.  While it can be a fun chal­lenge to become so, it con­sumes a lot of time learn­ing it.  What I will share here and in the blog is how I have learned to chan­nel pic­tures; hope­fully you will find it helpful.

Some ideas on pos­si­ble inter­nal and exter­nal den­tal mar­ket­ing uses for the pic­tures of your den­tistry (with links to some of my own examples):

1. Pho­to­books for your recep­tion area
2. Add to your DDS GP iPad app
3. Wall posters
4. YouTube! Before/After video slideshows
5. Recep­tion area and/or oper­a­tory Before/After slideshows
6. Your Google Places or Face­book Page
7. Your web­sites
8. Cre­ate a Flickr col­lec­tion

(more to come soon!)